The Website Check List

Use This Checklist to see if you might need a new website:

 

    • Setup a new email address for contact? Having a dedicated email address using the actual domain name adds credibility plus you can also create specifically named/tagged email addresses   hireus@topstreammarketing.com to use for customers and be able to check on the origin of the correspondence and from what page etc.
    • Have you installed Google Analytics? Setting up an account to check for progress. As soon as the site has been created, the analytics script should be added to help start indexing of the site.
    • Have you installed Google Search Console? Essential tools for seo.
    • Have you installed Bing Webmaster Tools? Must be able to install the script and verify ownership of your website.
    • Using WordPress? Adding Akismet, Wordfence, and other functional plug-ins will make your website/blog more useful and in the end user-friendly.
    • If you are using wordpress, there are some other set up issues that need to be taken care of such as template, site settings, broadcasting (ping and distribution among online networks) and setting up the correct domain name and more..
    • Do you have access to your website hosting account, administrative rights, logins and files?
    • Do you own your domain name and know where it is registered?
    • Is your site hosted on a portal like Wix, Hibu, Yelp or ReachLocal??
    • Is your Social Media accounts linked and clearly visible on your site? Do you have social media?
    • Have you checked Google Webmaster Tools for 404 / 500 errors, duplicate content, missing titles and other technical errors that Google has found?
    • Have you used Browseo to find even more technical errors? The most common detrimental errors people tend to make are 302 redirects that should be 301 redirects.
    • Have you used Screaming Frog to find broken links, errors, and crawl problems?
    • Have you used Google’s Keyword Planner? Be sure to consider searcher intent and difficulty, pick 1 keyword per page, and you’ll generally want to start with lower-volume keywords first.
    • Have you looked at competitor link profiles? This is the easiest way to get started with link building. This way, you can see what kind of anchor text they’re using, as well as how and where they’ve been getting their links. Something like the WebCEO, SEO Toolbox, ahrefs, Link Diagnosis, Open Site Explorer or Majestic.
    • Have you incorporated your primary keyword (or something close) into your page URL? This may mean having to research a possible domain change or update. For existing domains, redirection to new domain would need to take place.
    • Are all of your title tags on each webpage/landing page about 65 characters or less? Title tags over this will be truncated in results.
    • Are all of your meta description tags on your landing pages/web pages have about 155 characters or less? Meta description tags over this will be truncated in results.
    • Have you used an H1 tag? Is your keyword in the tag? Is it before any (H2, H3, H4…) tags? Are you only using 1 H1? Overuse or under use of H1 and other title tags will affect the indexing of your landing pages.
    • Do you have a healthy amount of search engine-accessible text on your site? My recommendation is at least 100 words because you want to give search engines an opportunity to understand what the topic of your page is. You can still rank with less, and you don’t want to put unnecessary text on your site, or mixing a ton of key phrases. The exception sometimes could be the home landing page.
    • Did you use synonyms in your copy? Remember: synonyms are great, and using natural language that’s influenced by keyword research (rather than just pure keywords) is highly encouraged!
    • Do you have compliance pages like “Privacy Policy”, “Terms & Conditions”, “Legal Disclaimers”? Is your site Copyrighted?
    • Do your images have descriptive ALT tags and filenames? Search engines “see” images by reading the ALT tag and looking at file names, among other factors. Try to be descriptive when you name your images.
    • Are you linking to your internal pages in an SEO-friendly way? Are you describing the page you’re linking to in the anchor text, so that both users and search engines understand what it’s about? I recommend not using anchor text in your global navigation because it can look like over-optimization. Stick to in-content links instead.
    • Have you started off-page optimization and began building links? This is the hardest, most important aspect of SEO! Check out a reputable Link Building Strategy site or read about link building to before you start.
    • Have you made sure your site isn’t creating any duplicate content? Utilize 301 redirects, canonical tags or use Google Webmaster Tools to fix any duplicate content that might be indexing and penalizing your site.
    • Are you using absolute URLs in your code? Some CMS platforms give you the option. Use absolute URLs instead of relative ones if you have a choice.
    • Have you checked your site speed with Google PageSpeed Tools or other online site that checks for page load?
    • Have you created an XML sitemap and submitted it to Google and Bing Webmaster Tools? Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin or other tool that will create one for you.
    • Have you created a Robots.txt file and submitted it in Google and Bing Webmaster Tools?
    • Have you claimed your business / website username on other major networks such as Google Plus, Yelp, Google Maps, Yellowbook, Superpages etc, for reputation and location accuracy? Not only do you want to make sure no one else gets your account name, but you can often “own” all the results on the first page of a search for your brand if you’re a new website or company.
    • Is your site mobile friendly or responsive? Have you checked it on multiple browsers with BrowserStack? These days, most site template come pre-built with mobile scripts in the header ready to go live once the full size site has been built.
    • Have you set up social media accounts on Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+?
    • Have you added Twitter Cards to your site?  You can find the metadata on the developer page for each card: summary card, summary card with larger image, photo card, gallery card, app card, player card and product card. Also consider Opengraph, Schema.org Microdata, and Dublin Core metadata to optimize your web site for better SEO.
    • Have you used an SEO Audit Tools by Bing Webmaster to double-check everything once you’re live?
    • Have you reviewed all of the free SEO tools at your disposal before completing this audit? If you don’t understand some of the high-level concepts, review a guide to SEO or feel free to contact us.
    • Did your daughter, son or the son of an employee who just graduated from college build your website because it seemed like a good idea and inexpensive?
    • Is it taking a long time to get updates (over 24 hours) when you need them done right away?
    • Are you thoroughly confused over all the information we just asked you about the health of your website and would like some additional information as to what it all means to you and your business??????

     

    This is an extensive list of activity that is highly recommended for every website in order to gain the most visibility!!!